Austin Eastciders Partners with Mexican Artist Vals to Launch Chili Lime Watermelon Cider


Just in time for summer, Texas cider brand Austin Eastciders today announced their latest Imperial Cider flavor, inspired by the authentic Mexican blend and one of summer’s favorite fruits: lime watermelon! Along with the refreshing, tangy citrus taste, Austin Eastciders’ new offering features a higher 8.3% ABV and an eye-catching design created by renowned Mexican artist Vals, who brings her illustrative style to the edit cans. limited.

“Paying homage to the savory tradition of savoring chili, lime and salt on a freshly cut watermelon, we sought out a partnership with the amazing illustrator Vals, originally from Mexico City,” said Dave Rule, Vice President Marketing Director, Austin Eastciders. “People unfamiliar with this delicious flavor combo will be thrilled to find out. We love that we got to work with Vals on this project to further the great tradition of Tex-Mex fusion!”

“It’s a Mexican tradition to eat fruit, especially watermelon, with chili and lime and I’m so excited to be able to represent that tradition with my illustrations for this new Austin Eastciders flavor,” Vals said. “I chose to include a watermelon in sunglasses accompanied by chili peppers, limes and stars which symbolize bursts of flavor to further enliven the design.”

Tasting notes for this innovative flavor include:

  • Appearance: pink, cloudy and unfiltered, with fresh chunks of Pacific Northwest watermelon and Californian chili peppers, and Mexican lime juice
  • Aroma: chilli, freshly cut watermelon, citrus notes
  • Taste: Sweet watermelon, a kick of chilli, lime undertones with a tangy finish

“Austin Eastciders Chili Lime Watermelon puts a modern twist on everyone’s favorite Tex-Mex culinary tradition,” adds Rule. “We’ve already had an incredible response to our watermelon ciders and knew the addition of chilli and lime at a high ABV of 8.3% would be an exciting – never-before – flavor that existing and new fans alike would love. really.”

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